Cope Cave

Visual Identity + Logo Design

Cope Cave is a blog that offers refuge and resources for individuals dealing with mental illness and eating disorders. As opposed to more traditional clinical resources, it instead offers a space of belonging and connection by opening a conversation and glimpse into the heart of the people behind the illness. We created the visual identity to reflect the brand’s values of femininity, togetherness, and strength through the use of a soft and inviting colour palette, an overall circular shape, and the oak leaf imagery. We made sure that it told the story of the beauty behind the vulnerability.

Primary Logo

Nameplate

Secondary Logo